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ABG Corporate Finance provides buy-side support to Creightons plc

March 2021

ABG Corporate Finance has advised Creightons plc on its acquisition of the entire share capital of Emma Hardie Limited including the Emma Hardie skincare brand.

Creightons plc (LSE: CRL) is a leading brand manager, product developer and manufacturer of personal care, beauty, hair care and fragrance products. Headquartered in Peterborough, it has three main business streams of branded, private label and contract manufacturing. Key brands include Feather and Down, Balance Active, Frizz No More and The Curl Company.

Emma Hardie is an international award-winning skincare brand, known for creating natural, cruelty-free, innovative products, with customers throughout the UK, Europe, USA, and Asia Pacific.

The acquisition of the premium skincare brand aligns with Creightons’ strategy to invest in its brand portfolio. The Emma Hardie brand brings access to an established customer base across a high-end group of retailers as well as a strong digital presence.

ABG Corporate Finance provided buy-side support to Creightons plc.

For more information regarding the deal and how we may be able to help you, please contact Kristian Gavan (